Why Animo Consulting?

Fundamentally, people bond to purpose, and destination. This holds for life as well as for business. Mission, vision, and strategy infuse a deep sense of belonging, of playing to win. Every successful business once started with a mission. The founder(s) were deeply motivated to bring their original spark to life. They knew exactly Why they were is business. Mission, vision, strategy, core values, products and services, culture, and processes were perfectly aligned. The employees were inspired and energized. The company was like a choir that sang its Credo from the same score.

Success, however, has a shadow side. When the business grows, and scale comes in, the mission, the original spark, gets lost. It is no longer clear Why the company does What it does; business starts to Fracture. The Credo disappears, the holy fire extinguishes, and different sub-choirs sing from their own score. From this point onwards business goes downhill.

Animo Consulting helps businesses (re)discover their Credo, and keep it alive. Animo’s mission is to prevent or repair fractured business. Animo Consulting aligns mission and vision with strategy in an inspiring and structured way. Animo Consulting builds inspiration, cohesion, and perspective into business. Animo Consulting lets everyone sing from the same score again.

Animo Consulting is also Associate Partner at Humanostics, a management consulting company assisting organisations in successfully implementing their business strategies by providing tools and guidance around hiring and inspiring talent and teams. Together, Humanostics and Animo Consulting bring the potential of people and business to life by connecting recruitment and development of human capital with business vision, and strategy.